Monday, November 27, 2006
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What to do with a marketing budget of $10,000 or less
Since human-history products have been marketed with zero budgets. The power of worth-of-mouth advertisement is not to be underestimated. Have you tried Gears of War by the way? If not for the fact I don't own a Xbox360, I would have bought the game!

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during
the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
Indie dies in tragic debug-accident
Today the fifth indie released a game on the world wide web. Nobody knows the source of these games and their production-and publishing-schedules remain a mystery.

The third game was kinda playable, but reports show gameplay lacks significant improvements over the prequel, released a few days ago. The indie stated on his personal website that, "eventhough the game crashes on ATi-cards, I consider it done". A series of posts of angry casual games were ignored, causing random acts of violence towards innocent bystanders. The impact on the developer is not
known. He is strongly adviced by the local polic to update his life-insurance-policy.

Neighbours heard vague sounds and reported seeing lightflashes from the developers appartment, which burnt down a few hours later. It is assumed the indie tried to debug his game on a brandnew ATi-card. A nearby hardware-retailer confirmed this individual recently bought an ATi-card and told the retailer to "keep the change". In the smoking remains of the appartment several cooling-devices were found, which were, according to a fireman, unable to cool this type of ATi-card.